We chase hope, not targets.

Incentivising or penalising staff would go against the value and ethos of Add Hope which we have worked hard to build over the last 15 years. Add Hope performance based KPI’s should never be set for anyone.

Add Hope donations have and always will be completely voluntary.

As a franchised business, we implement systems and processes to deal with any incidents of store partners who do not align to our ethos and values. We will take immediate action to address issues.

We have a whistle-blower line for our staff to report anyone who goes against our values. As a customer and you have any information, we encourage you to email: za-addhope@yum.com

Add Hope is our initiative that encourages the collective effort of a nation to fight malnutrition and hunger in South Africa. Through KFC contributions and your R2 donations, Add Hope feeds over 30 million nutritious meals to underprivileged children across South Africa.

No, KFC does not use your R2 donation for marketing purposes. KFC as a business and Add Hope are two separate entities. Our marketing budget is managed separately from Add Hope funds. The distribution of Add Hope funds is carefully administered by the KFC Social Responsibility Trust and independently audited. The Trust is responsible for overseeing and distributing money raised online, in-store and from funds donated by KFC.s. For more information, email: za-addhope@yum.com