World Food Day which took place on Sunday 16th October is a strong reminder around not only access to food, but also its potential: A hungry child can’t grow, learn or thrive, whilst a malnourished adult will underperform and not contribute to society to one’s full potential.

And it is for this reason that KFC’s Add Hope not only continues to ramp up its efforts – having served more than 250 million meals since inception – but has a bold ambition to reach the 500 million mark by 2030.

To celebrate World Food Day and what KFC internally marks Hunger Month, the team undertook 3 regional media tours to identified beneficiaries as a way to not only showcase the work they do and ‘where the money’ goes, but to highlight the impact that just one meal a day can make.

To celebrate World Food Day and what KFC internally marks Hunger Month, the team undertook 3 regional media tours to identified beneficiaries as a way to not only showcase the work they do and ‘where the money’ goes, but to highlight the impact that just one meal a day can make.