Let’s level the playing field for our children

Let’s give them the heart to put runs on the score board, soar beyond barriers and limits, and learn the value of teamwork. Let’s give them bucketloads of good opportunities.

KFC Mini-Cricket, in partnership with Cricket SA, gives boys and girls between 3 and 12 their first taste of cricket, South Africa’s most loved sport.

It’s the largest national grassroots sports programme in the country, with over 120 000 children taking part, getting active, and making new friends. And it’s not just a love of the game our young champions develop. It’s a love of a healthy lifestyle, one that steers them away from drugs, gangsterism, teenage pregnancies and other disadvantages.

KFC have sent the kids on tours with our national team, the Proteas, to learn from the best, with an extraordinary number of the children going on to play cricket at that same national level.

Our programme is supported by 16 different cricket unions across South Africa. And it goes even further, attracting over 13 000 volunteer coaches, tireless men and women who support our young cricketers as they learn to love the game of cricket.

So yes, we’re passionate about investing in the youth through the KFC Mini-Cricket programme because KFC believes it’s more than just a game.

It’s about getting the most out of life’s innings.