KFC Mini-Cricket, in partnership with Cricket SA, introduces kids aged 3-12 to cricket—one of South Africa’s favourite sports. With over 120,000 children are participating, KFC Mini-Cricket is the largest national grassroots sports programme in the country.
A Nationwide Movement
Building More Than Just Cricket Skills
We believe that KFC Mini-Cricket is about more than just the game, it’s an opportunity to teach our children valuable life skills and social skills such as teamwork and discipline, while promoting a balanced and active lifestyle.
At KFC, we believe that our brand is so much more than just finger lickin’ good:
From the first ball bowled, our involvement was intentional, and purpose driven – knowing that we were not only partnering with Cricket South Africa to develop the pipeline of professional players but shaping future community members, role models and leaders too.
Our strategy is to ensure that our graduates grow to become role models; community leaders and cricket lovers and that for everyone, self-belief is built from inside to out.