In honour of International Women’s Day (IWD) in March 2024, KFC Africa launched an inaugural list of FEMALE FIRSTS – an external list of cross sector firsts from across Africa. We celebrated game changing sportswomen, women in arts and from the medical fraternity- and many more. This campaign gained substantial traction and was well received across the globe, with KFC Africa recently winning Gold at the IPRA Golden World Awards for best in reputation and brand management in-house for the IWD March campaign. This truly is a world class recognition, and one of many opportunities for us to showcase groundbreaking women.
The campaign highlights the ‘firsts’ of women within the KFC Africa workforce, and the humble steps they have taken in their everyday lives to overcome obstacles and empower themselves and their families, with the overarching message to continue to foster a more equitable and inclusive workplace to allow more women to flourish.
